With PrimaLoft® P.U.R.E.™ technology, PrimaLoft has transformed the manufacturing of synthetic insulation to drastically reduce the carbon emissions produced during the process. For decades, insulation manufacturing methods have relied on fossil fuels like coal and natural gas. We identified this as the biggest culprit of carbon emissions in the traditional methods used throughout the industry. With our P.U.R.E. manufacturing technology, we've significantly improved the energy efficiency of this process, resulting in carbon savings of up to 70%. This first-of-its-kind disruption represents another leap forward in our commitment to being Relentlessly Responsible™.